In recent years, the evolution of the digital marketing industry in India has been happening rapidly. To compete with all of the other organizations, freelancers, and startup companies who rely on the use of technology in order to be successful, it is crucial for individuals to develop their own unique brands or identities utilizing various free assistance programs offered through AI-enabled software applications and/or websites. The main topic for today’s post will be the best free AI tools available within the digital marketing arena; specifically we are going to examine what qualifies as a "best free AI tool" and review some of the most popular examples of those types of tools as of 2026.
Today’s report will serve as a reference point when attempting to identify ways of improving the performance of your business. In particular, we will provide information on how to apply these resources toward achieving your own personal goals within digital marketing. Let us now begin by listing out some of the most popular free AI tools currently available throughout India!
1. ChatGPT Is the Top AI Tool for Digital Advertising Content Creation
ChatGPT is the first choice for best free AI tools for Digital Advertising. It is an extremely versatile Language based Model that can easily create any type of post.
Regarding Marketing & Advertiser's use of ChatGPT: Thousands of Indian marketers are currently using ChatGPT for their content creation and planning.
ChatGPT Free Version Features
With the Free Version of ChatGPT, Users can generate a variety of Text Creations such as email writing, social media posting ideas, and much more. ChatGPT can respond very quickly, while also offering creative assistance with numerous other tasks. Its primary purpose for content generation will be in researching general information.
How to Increase Your Followers with ChatGPT:
ChatGPT can be a huge asset in generating trendy captions and hashtags to post on your social media accounts (Facebook/Instagram). When you post Interesting posts regularly on your social accounts, it will result in significant and rapid increases in your follower counts. Additional, ChatGPT greatly increases engagement levels for your social media posts.
Pros of Using ChatGPT (As a Free User):
One of the benefits of ChatGPT, is that creating and writing new content will be a lot quicker for free users. Additionally, complex materials can be quickly and easily understood. And unlimited chatting will be available to all users!
Cons or Limitations:
When generating content, the results may sometimes not be accurate or out of date. ChatGPT has difficulty expressing emotions in the same manner as humans do.
Who Can Benefit from This Tool
Content writers, email marketers, social media managers, or any digital marketer using the internet in India will find Chat GPT a critical tool to have in their arsenal.
2. Canva AI : The Magician of Graphic Design
You can't have effective digital marketing without good images; therefore, digital marketers love having enough images from which to choose from. The latest AI features recently added to Canva have made the designing process significantly easier.
The Free Version Has the Following Features:
With the free version of Canva, you can use Magic Write and a text-to-image generator, along with thousands of templates that enable you to create high-quality professional graphics easily.
How to Increase Your Followers Using Canva AI:
Canva AI is an excellent tool for generating Instagram Reels or YouTube Thumbnails. If the images are striking and engaging, they’ll attract a wider audience to your page, which will also help you gain more followers through indirect means.
Advantages of Using Canva AI as a Free User:
- Canva AI provides users the ability to create stunning images without the need for any graphic design skillset.
- The number of free images, elements and font types available is vast!
- Canva AI has an option to allow backgrounds to be changed using artificial intelligence (AI).
Disadvantages of Using Canva AI as a Free User:
- Users can’t access premium templates.
- Users can’t export images in high-resolution unless they are on a paid account.
Who can benefit from using Canva AI:
Individuals looking for a simple and easy way to create, and publish, graphic design; influencers, YouTube creators, and social media managers. For anyone wanting to create and publish images quickly, there’s no better option than Canva!
3. Gemini (Google Gemini) Real-Time Data Analytics
Google's own AI tool, Gemini, is an online data analytics tool that allows you to make decisions in real time. It is one of the top AI tools for digital marketing for SEO professionals in India because it has an unlimited amount of data to use. Gemini is a networked tool, which means it runs in real-time with an entire network of data from Google Search, www.gemini.com.
The Free Version of Gemini Has:
- Up-to-date Google search data for finding new keywords and trend research.
- Quick recommendations for technical SEO or coding SEO.
Gemini Can Help Increase Your Followers by:
Finding trending topics on the web with Gemini and creating posts or videos about those topics will increase your chances of having your posts become popular. This can help increase both your brand and your followers.
Advantages (Free):
- Works very well with the Google ecosystem.
- Provides real-time with up-to-date (at the moment) data.
- Integrates with Google Drive or Docs.
Disadvantages / Limitations:
- Occasionally the answers are lengthy (too long).
- Chat is much slower than GPT in creativity.
Who Should Use Gemini:
SEO professionals and digital marketing strategists who want to work with accurate data will find that Gemini saves significant time over other tools.
4. Grammarly: Get Error-Free Writing
Many freelancers in India struggle with English grammar errors, but Grammarly is one of the best free AI resources for digital marketing and helps improve your writing. It doesn’t just fix typos; it helps make sure your sentences are structured properly.
Features of Their Free Version:
The free version catches chronologically ordered grammatically incorrect sentences, spelling errors, and punctuation errors extremely well. It works as an extension in most web browsers, and therefore, whenever you are writing an email or posting to LinkedIn, it is checking your writing for mistakes.
Situation for Increasing Followers:
If you post an error when making a post on LinkedIn, your credibility drops. Posting error-free English with Grammarly will create a positive brand image. This will encourage people to follow you.
Pros (as a Free User):
- The free version is easy to use via the browser and mobile application.
- It will provide instant recommendations for fixing errors.
- You will find that the free version is perfect for doing basic marketing.
Cons / Limitations:
- The free version does not provide advanced style check recommendations.
- Does not have the option to check for plagiarism for free.
Who Should Use This Tool:
Grammarly is a must for any content writer, customer support representative, and blogger to keep your writing professional.
5. AnswerThePublic - Ideas Galore
It's important to know what your audience in India wants. AnswerThePublic, one of the best free AI tools for Digital Marketing, allows you to see what people are asking. It's essentially an online content listener.
Many Features
You can search multiple times throughout the day (free) for specific keywords. Input a keyword, and you'll receive hundreds of related questions, and topics, based on that keyword. It provides the data in a visual format (like relationship charts).
Increase Your Following with Quality Content
When you create content that answers people's needs, you'll grow your following. Use AnswerThePublic to discover what your audience would most like to learn. Create content that meets their needs (like tutorials), and you'll gain additional followers to your profile.
Pros (for Free Users)
- Provides easy access to new content ideas.
- Provides insight into your audience’s psychology/mindset.
- A useful tool for SEO and Video Creation.
Cons (or Limitations)
- The number of searches you can do is very limited with the free version.
- The large amount of data can be slightly overwhelming; therefore, can be intimidating for those new to using AnswerThePublic.
Who can use this?:
It’s a God-send for YouTubers and bloggers alike. If you’re constantly searching for new content ideas that are one of a kind and useful as well, this is definitely one of the best free AI tools available in India!
6. Buffer.ai - Social Media Management
The secret to successful social media management is consistency with your posting. Buffer is one of the Best Free AI Tools for Digital Marketing because of how you can use it to schedule all your posts easily with its new upgraded AI writer feature.
Free Version Features:
You can only connect up to 3 social accounts to your Free account to access basic functionalities like having access to AI support for rewriting captions and the ability to trim lengthier tweets or Facebook statuses into shorter versions of themselves.
Increasing Your Follower Counts:
If you regularly and persistently provide high-quality content at optimal times on social media using Buffer, then you'll increase your credibility with the social media algorithms and also build a following at a much faster rate.
Benefits (As A Free User):
- Very clean & user-friendly interface.
- Post to all social media accounts from a single dashboard (Post at Once).
- Automated caption creation with the use of artificial intelligence.
Drawbacks / Disadvantages:
- Limited scheduling capabilities for your post.
- Unable to view detailed analytic reports as a free user.
Who Would Benefit From This Tool?
It is ideal for small businesses or individuals wanting to establish their personal brand. You can use it to help you save time and manage your social media accounts.
7. CapCut (CapCut AI) has an amazing potential to do video editing now and into the future
In India alone, the demand for video content is at an all-time high. CapCut is the absolute best on the list of “Best Free AI Tools For Digital Marketing” for Video Editing. Using its AI capabilities, you can create stunning reels with little to no effort whatsoever.
Free Version Features
Auto-Caption, Background Removal, and AI Voiceover features are included in CapCut’s free version. Additionally, CapCut also has a wide variety of free, pre-made templates that are perfect for creating short videos (or “shorts”).
Followers Increase Use Case
Short videos are all the rage right now. You can create high-quality Instagram Reels or YouTube Shorts using CapCut that will draw more followers to you.
Pros (as a free user)
- Free on both mobile and desktop devices
- Using AI gives you the ability to do amazing transitions
- There’s an extensive library of copyright-free music available
Cons / Limitations
- Pro features are limited as far as high-end effects go
- In parts of India, CapCut functions without an internet connection.
Individuals who should utilize this resource:
This is an important resource for video producers, internet marketers and influencers. For anyone trying to produce high-quality videos quickly, it’s worth giving this resource a shot.
8. Writesonic: Automatic Generation of Content with AI
Writesonic has been gaining more and more traction throughout the writing community. It’s been touted as The Best Free Tool for Digital Marketing among SEO marketers located in India. The tool itself is a very effective way to generate high conversion copy.
Features of the Free Version:
Writesonic allows you to produce a predetermined number of words each month without cost. This includes writing copy for your landing page, writing ad copy for Google Ads and writing short blog posts. The Chatsonic function is also functionally superior.
Increase Followers Use Case:
To get more followers, make sure you write your bio or page description in a way that makes it pretty. Use Writesonic to create beautiful calls to action (CTAs) to encourage people to follow your page or to click the link.
Pros (Free User):
Excellent tool for making SEO content. All templates provided by Writesonic are ready-made. Ability to change the language and tone.
Cons / Limitations:
If you use up your free limit, expect to have to wait to continue using the service. When you have a big blog, you don’t always get great results.
Who Might Use This:
This is a great tool for anyone involved in copywriting or eCommerce. It is also a great tool for those who are writing product descriptions and ads.
9. HubSpot AI - Customer Connections
The goal of digital marketing is to establish a strong connection with customers. With HubSpot Free CRM and AI Tools, you can write marketing emails using one of the best free AI tools for digital marketers.
HubSpot offers many features for free accounts:
HubSpot's free version has both contact management and email marketing features. The HubSpot AI email writer can produce individualized emails quickly by pulling in a customer's name from the database.
Increasing Your Followers by Providing Value
When you provide the right information to your email subscribers, they will return regularly as loyal followers. AI can help you create compelling email newsletters to ensure your audience receives information at the right time, and when that happens, the level of trust they have in your business will increase significantly.
Pros (from a free user's perspective)
- Great all-in-one platform for small businesses.
- Your customer data will be organized effectively.
- You can use some basic automation features for marketing at no cost.
Cons/Limitations
- Premium versions offer advanced automation capabilities.
- Many features require expensive training.
Who Should Use HubSpot AI
HubSpot AI is best for B2B marketers and lead generators. There are relatively few other choices that will help you measure your company's growth.
10. Remove Background From A Photo
Picture it – You have a picture but the background is awful. Removing the background doesn't have to involve you paying thousands to have a professional photographer take a picture of you without the unwanted background. With the right tool it can be simple.
Download the Free Version of Remove Background First
Download your free account to the online program Remove Background. Follow the simple online steps (you don't need to have a credit card to create an account). Click the dashboard link to get back into your account and upload your picture to the program to see the background removed.
Remove Background Examples - The Online Version of Remove Background
For professional looking images that you want to put on your website, the pictures you can use with the Remove Background program will help you make them look good and help you gain new customers.
Remove Background Use Cases
Professional pictures or product pictures will help you gain followers on your social media and ultimately gain sales.
Pros of Using this Tool as a Free User
- You can complete your task in just a few minutes by using this tool without creating an account.
- The artificial intelligence will perfectly remove unwanted parts of your image while keeping the remaining parts of the image intact.
- Make professional looking images with this tool without needing to know how to use any other photo editing programs.
Cons/Limitations
- To download a high-resolution image of your photo you will need to use credits.
- The only images that will give you the most accurate results will be those that have one visible image in them.
Who Should Use This Tool
People who sell products on their e-commerce sites and people who frequently post images on social media should always keep Remove Background tool handy so they will have the ability to create professional images.
11. UberSuggest: The SEO-Guide
UberSuggest, developed by Neil Patel, is a popular tool in India that allows users to learn and implement SEO. The UberSuggest AI writer is also popular among many users.
Free Version Feature(s):
With the free version of UberSuggest, you can perform 3 Daily Keyword Researches or Domain Analysis. This will provide you with an easier way of discovering your competitors' top-performing pages.
Followers Increase Usage:
Google Ranking will result in a Traffic increase to your Social Media accounts. By writing SEO-optimized blog articles, you'll generate Traffic to your website...and that Traffic, when redirected to your Social Media accounts, will provide a Rapid Growth in your number of Followers.
Pros (To Free User):
1) Easily found Search Keywords & Keyword Difficulty.
2) Highly effective for Keyword Research in the Bengali Language.
3) User-Friendly & Simple Interface.
Cons / Limitations:
1) Daily Research Limit is depleted very quickly.
2) Pro version is Required for Detailed Backlink Information.
Who Should Use UberSuggest:
Any beginner in blogging & Digital Media Marketing will find UberSuggest to be a Great Reference Point for Learning SEO.
12. Midjourney (Midjourney - Other Free Alternatives)
Midjourney was the premier option for AI generated images, however it is now a paid service. A way around this is the option of 'Leonardo.ai' and 'Lexica' as free alternatives to each of these brochures.
The Free Version:
Leonardo AI provides a daily quota of tokens that can be used to create beautiful images. You can also produce beautiful works of fine art or photography based on written descriptions without spending any money.
Increased Followers Use Case:
Posting original and striking AI generated images increases your engagement. AI art is one of the hottest trends on Instagram right now. Unique images will help you expand the reach of your profile and ultimately increase your followers.
Pros (for Free Users):
- You can create some of the most original and creative images imaginable.
- If you want to learn about prompt engineering this is a great platform.
- It is simple to create completely original content.
Cons / Disadvantages:
- After your free tokens are gone you have to wait until the following day for more to be issued.
- Sometimes it could take longer for a reply to a complicated prompt than it would to reply to a simple prompt.
Who Should Use This Tool:
Digital artists and advertising agencies working with images that are unlike anything else available. Use these AI tools to differentiate your marketing materials from everyone else.
13. InVideo AI - Video Maker from Text
If you do not have enough time to create video content, this tool may be suitable for you. This tool is quite popular with video marketers in India and has achieved the Best Free Tools to Use in Digital Marketing awards.
Free Version Feature:
By supplying the script, this tool will generate a video for you automatically. Voiceover, music, and images will be created and edited by AI making it an easy-to-use system.
Using for Gaining Followers:
Posting educational or informative videos regularly on your Facebook or YouTube pages will provide you with an increased following. Create a video summary of your blog and share on social media. Video content can provide ten times more followers than traditional text content can do.
Advantage of Using as a Free Member:
- There is no need for you to have a camera or microphone to create a video.
- Script writing is done through AI and will increase the quality of your videos.
- You can create videos in multiple languages and tones.
Disadvantage / Limitations:
- The free version of this tool will apply a watermark to your video.
- There may be limits on the length and size of the video you can create in the free version.
People Who Should Use This Tool:
This tool would be beneficial for people who don't want to be on camera and/or want to create a video quickly. This tool would be a great AI tool for people that want to create a faceless YouTube channel or to promote their business/brand.
14. Zapier - Marketing Automation
Zapier is a product designed to automate repetitive tasks within your digital marketing efforts making it one of the best free AI tools available for the digital marketing space. It allows users to create links between applications to automate procedures performed within each app.
Free Version Features:
A user can create an account without any cost for five 'zaps' or automations. A common use case example would be to automatically send email to someone who fills out a form on your website or have their data saved to a Google sheet using Zapier.
Followers Increase Use Case:
The use of automation improves your overall customer service and, in turn, increases your ability to retain followers. An immediate response to a customer question or concern increases the likelihood that they will follow your business on social media and engage with you further due to the improvement in customer engagement they experience from using Zapier.
Pros (for a free user):
- Thousands of apps can be integrated into Zapier.
- Reduces time spent on manual work.
- Great free version for small tasks.
Cons/Limits:
- Free version does not include multi-step automations that require more than one step.
- Automations will stop running when you reach your task limit for the month.
Who is this for?
Agency owners and business automation aficionados will find this an indispensable part of running their businesses. Zapier is essential for anyone who wants to operate a large system with very little effort.
15. Eleven Labs - Text to Speech (AI Voiceover)
Having an excellent voice for your videos is extremely important for voices and is one of the best free AI tools for digital marketing as a voiceover voice. The quality of the Bangla voice over is simply stunning and worthy of your time to check out.
Free Version Features:
You can convert a specific number of characters for free each month and choose from different types of human-like speech synthesis from their "Speech Synthesis" feature. The speed at which you can convert text to human sounding speech is very fast.
Use Case - Follower Growth:
A great voice over will significantly increase the level of engagement of the video. Using a professional voice on your YouTube or Facebook videos will cause viewers to remain engaged for a longer period of time, thereby increasing overall watch time and enhancing the rate at which you can grow your audience.
Advantages (as a free user):
- You can get a completely natural-sounding voice that sounds like a person.
- The pronunciation and tone of the Bengali language is good.
- The process of using Eleven Labs (your voice) is so simple and virtually hassle free.
Disadvantages / Limitations:
- Once you hit the character limit you must wait till your monthly allowance resets.
- Commercial use rights are available only with paid subscription.
Who Can Use This Tool:
People who create videos or audio books and podcasts may find themselves needing a quality voiceover. A marketing video may not be fully successful without a quality audio track.
Why Are AI Tools So Important to Digital Marketers?
The digital marketing industry has become far more technical than ever before in India. Digital marketers must now utilize SEO and Great graphic design in addition to just posting. A marketer can provide services similar to those provided by larger companies for significantly less money when using the Best Free AI Tools For Digital Marketing. Artificial intelligence will now continue to augment human work.
Contrary to fears, AI tools do not destroy your creativity but actually enhance it. Using AI will enable you to completely change how you approach you business and its marketing strategy. The use of these kinds of tools has now become a requirement for new marketers in India.
Conclusion: Begin Your Pathway to Success Today
The dominance of technology in today's digital marketing sector is a significant accomplishment. This article highlighted 15 of the best free AI tools available in India for small business owners & marketers to utilize to advance their careers through effective digital marketing strategies (e.g., leveraging big data). Additionally, please note that AI is only a tool; your success in utilizing AI to improve your career will solely depend on your intelligence and effort.
This article is written with the intention of enhancing your experience as a digital marketer. Please give each tool mentioned above an opportunity to improve your abilities as a digital marketer, as multiple products may provide similar functionality. If you select one or many quality products (tools), you will be able to elevate your brand above the competition and increase your website traffic.
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